100% organic cotton velour (320gsm)... plush, soft and swanky! Organic cotton uses less water than conventional cotton and no chemicals that can harm the environment and workers. Machine wash cold, and hang dry or tumble dry low. While we preshrink all of our fabric, cotton knit still has a tendency to shrink a small degree (~1-4%) on the first wash. To minimize shrinkage, avoid high heat dryers.