Le Sirenuse, a storied hotel perched cliffside in Positano, Italy, is a place of otherworldly charm and beauty that cannot be overstated (… believe us, we tried).
Tombolo, founded by two New York City subway rats, was shocked and honored to be invited inside. Having rarely left sea-level, what a thrill for us to ascend the cliffs and behold the great, blue expanse of the Mediterranean framed by bougainvillea and lemon trees. Ah the vistas … we’re not worthy!
At Tombolo, our goal has always been to infuse our ‘escapewear’ with the magic of a place like Le Sirenuse. With this collaboration, we were given the opportunity to drink straight from the source. You might say we got drunk off of it. Admittedly, the white wine and limoncello didn’t hurt either…
We fell in love with the hotel and Positano while developing the capsule in close collaboration with the Sersale family – owners of the hotel for generations – who graciously helped us understand the unique history, colors, textures, tastes and vistas of this dreamlike place.
Le Sirenuse was founded in 1951 by siblings Anna, Aldo, Paolo and Franco Sersale when they opened the doors of their private villa in Positano to the world. The Sersales are adoptive positanesi, having originally come from nearby Naples. Over time, their history became intertwined with that of Positano. In 1944, Paolo Sersale was even elected mayor of Positano.
It is impossible to create a souvenir that does Le Sirenuse justice, but this capsule represents our best attempt to channel the place’s charms into something that can be taken home. The collection is full of colors from the hotel and town, nostalgic details, and – of course – features the mythical sirens said to inhabit the islands you see from the hotel’s grand balcony.
John Steinbeck, who visited the hotel in 1953, described it best: “Positano bites deep. It is a dream place that isn’t quite real when you are there and becomes beckoningly real after you have gone.”
Explore our collaboration… and stay tuned for a potential round two!